Christmaas Gotree
This was the first Fake Gotchi piece I created. Found here.
The Concept:
To make a frenly, amusing, ubiquitous GIF that would become the staple Aavegotchi Christmas NFT. I imagined gotchis who wanted to celebrate Christmas only to find a lack of trees in the digital gotchiverse. One brave gotchi volunteered to be a tree, only to keep getting shocked by standing in the snow wrapped in Christmas lights.
It is inspired particularly by 2 things:
1. Chevy Chase in Christmas Vacation, getting shocked while wrapped in Christmas lights.
2. “Christmas Troy” from the TV Series Community. Which Chevy Chase is also in.
The Process:
For a Christmas release it felt topical and funny but there were a host of challenges to pull off this GIF.
As simple as the piece looks, it was actually devastatingly complex to put together. Most of the heavy lifting was done in the editing.
The main issue was the loop and the snow. How do you make the snow fall continuously at a slower rate than the actual animation?
It takes 6 seconds for the snow to go from the top to bottom of the image. The GIF is only 2 seconds long.
Also, once I compact the snow animation, how do I keep a perfect loop without the snowfall messing it up? (It had to be perfectly aligned)
I divided the 6 second snowfall animation into 3 parts and laid them on top of each other. There are only 6 snowflakes but when layered there are 18. You are seeing the same snowflake represented 3 times simultaneously over the course of its animation.
That was the hardest part about the entire piece.
The actual pixel art was all done in photoshop, based on two sketch’s I had drawn. One sketch of the gotchi and one of the shock.
The sweater has dual references:
1. To celebrate the Aavegotchi Christmas Sweater they were selling.
2. It’s another Christmas reference to my favorite holiday film, Die Hard. “Now I have a machine gun, Ho, Ho, Ho” wouldn’t fit, so I just put “ho, ho, ho”.
The Supply:
The supply was set to 99 for a few reasons:
1. I wanted as many of these as possible, in as many hands as possible. I wanted this to be THE Christmas NFT that the most people had for visibility purposes.
2. I didn’t want the supply to be 100. It felt lazy and like a cash grab. (At least that’s what I think when I see someone mint the default 100 pieces)
3. I decided that I wanted as many mint numbers of my collections to be isolated repdigit numbers. So the highest possibly mint using that approach would be 99. (And then 66 for Mutaant, 33 for Million Eyes, -you see the pattern)
The Sale:
One of the things I love about NFTs is getting to try different distribution methods. For my first release(and most others honestly) I wanted people to define the price organically so I settled on auctions.
IMO, a well made animated GIF should have a baseline market value of about 20$ and the first few did sell for that much.
However, the price started to fall, and the decision was made to stop sales once the final bids started to dip below 10 ghst.
This was done for a variety of reasons, the least of which being financial. The most important thing to me was to cultivate a loyal fanbase and that can’t happen if you allow them to take a financial bath after buying your piece. After all, scarcity should be one of your guiding principals IMO.
I also realized that at the time, there are just not enough people buying Fake Gotchis to realistically sell out of Christmas Gotchi and there were only a few days left to Christmas, so I quit selling.
Since my NFTs came with land rights, it felt right to kneecap the circulating supply as a gift to early adopters. It was a seasonal NFT, so that made it easy to justify stop selling.
The Future:
Christmaas Gotree is/will be the highest number mint Fake Gotchi I make. There are too many remaining to not flood the market at Christmas so I devised an epic event for mid-2023.
As a film student, I studied the Screwball Comedies of the 1930’s-40’s. One of my absolute favorites is the film, Christmas in July. It is a perfect vehicle to explore charity, goodwill, and the connections we form with others when capitalism is taken out of the equation. It also features a fresh and unique concept that has been explored and referenced by many other films and TV shows over the years.
So I will do my own “Christmaas in July”.
I’ve been intentionally keeping the amount of Fake Gotchis I sell very low, to create demand. In July I will auction off a set number of Christmaas Gotree and hold a special raffle for those winners and holders of my other Utility NFT’s.
Around Christmas of 2023 we will repeat this with another set of raffles happening on Christmas Eve.
I hope you learned something new today and gained a deeper appreciation for this piece. It’s one of my favorites.

Comments
Post a Comment